This week we sat down with Karina Lopez, co-founder of KC You There, an agency that does everything from event management to social media management. She is also the community manager for E! News’ TV correspondent Alicia Quarles.
What is your community manager “superpower”?
Quick thinking. Connecting the dots.
What are sites that you read on daily basis?
My Twitter feed acts as my go-to news links. As for fun reading, I’m all about lifestyle blogs like theglitterguide.com.
What’s a specific campaign that you are proud of?
It’s hard to choose just one. We’ve had the privilege of working with so many amazing brands & clients, but one in particular that stands out is our golf client, OnCore Golf. They’re the only company we’ve worked with since the conception of the brand, so seeing it start with nothing to making history is something I’m truly proud of. Not to mention when we all began together, we were all under the age of 30.
Which campaign you wish you had done?
There are quite a few campaigns I’ve loved. One that always seems to stand out was the #MJDaisyChain campaign. During last NYFW, the Marc Jacobs team invited us to the press/vip opening of their pop-up MJ Daisy Chain store in the Lower East Side before opening to the public. While you could not purchase the new perfume with actual money, you could “purchase” by tweeting, posting a photo on Facebook or by posting an Instagram of the product and the hashtag. You then showed the “check-out” girls your social media mention and voila, you could pick out 1 of 3 products to take home. The products ranged from a mini bottle of MJ Daisy chain to a mini roll on perfume or a beautiful daisy clip with the scent inside of it.
What’s your best time-saving shortcut?
The Go-Daddy email app on my iPhone.
If you could only use one social channel, which would it be and why?
While I love Facebook (to keep in touch with family) and Twitter (I use it as my “daily newspaper”), Instagram has become a force of its own. We’ve actually gained new clients because of it, ranging from clients who are looking for event design to PR. I’ve even met new friends from the blogging community who I now see on a regular basis!
What was one surprising thing that you learned from your audience?
They’re confused and intrigued. While KC You There is an event management and PR company, we wear many hats. We may be coordinating a 400 person wedding from beginning to end one day and traveling to the PGA Show in Orlando with our golf client another day. And every once in a while we’ll make appearances on TV as entertaining & lifestyle contributors. I get it, it’s a lot. We make it work, as we never want to put a cap to our creative work. Did I mention I manage all the social channels for E! News’ Alicia Quarles now?
When I have a creative block I ______________________ for ideas.
Disconnect for a bit. Sometimes you just need a minute to yourself to get back into it.
If you’re were not doing this job, what would you be doing?
It’s hard to tell. I truly have interests in so many things. I do know one thing, I’d have to be my own boss.
In the next 6 months what are we all going to be talking about?
Ask me in 6 months.
Check out more Speakeasy interviews here.
Interview by Taisa Veras, community manager at Speakeasy CM.